About us

 At Science & Roots, we are committed to making products that are backed by Science,emphasizing upon the efficacy of "active" skincare ingredients, while also adhering toour core values that keep us connected to our Roots or the vision behind the brand –Transparency, Customer Centricity and being 100% Vegan and Cruelty-Free. Webelieve in the capability of skincare actives in achieving the desired results on the skinand hence we work closely with skincare formulators to develop effective skincareproducts that deliver what they promise.

CLEAN INCI LIST

NO SULPHATES (SLS/SLES)
NO SULPHATES (SLS/SLES)
NO PARABENS
NO PARABENS
NO POLYETHYLENE GLYCOL (PEG)
NO POLYETHYLENE GLYCOL (PEG)
NO FORMALDEHYDE
NO FORMALDEHYDE
NO ALCOHOL
NO ALCOHOL
NO PTHALATES
NO PTHALATES

1

We hear you

Your needs and your feedback is our North Star, guiding us in our journey of development and improvisation.

2

Time for research

Based on what we got to know from you, we start working on the right formulation with highly experienced and skilled team of skincare formulators in place.

3

Testing and Certifications

Once the formulation is arrived at, the formulations go through a stability test to ensure that the product meets its expected performance over its useful life. Then the products undergo clinical trials on human volunteers to assess their effectiveness and safety!

4

Good to go for manufacturing

The product is set to be manufactured in top-notch facilities, where the highest standards of quality are maintained.

5

Playful packaging

The product needs to grab eyeballs after all! Our design team plays around the packaging of the product to present it in a way that you just can't resist it.

6

The Launch

We let the product out in front of you, hoping that you love the product and help us know the room for improvisation.

Pooja Keshan

Pooja Keshan

Founder

About the founder

I walked away from a lucrative corporate career as a chartered accountant in 2021, a role that paid really well but left my spirit unfulfilled, because I sensed a deeper, more purposeful calling and an intense urge to get into business. I joined the family business to sharpen my entrepreneurial edge, and somehow started reading about the Beauty and Personal Care industry in India and felt a strange pull towards the same. But, who thinks of getting into an industry just because you are feeling a pull? Years passed, the intent getting stronger and I began feeling like a misfit in the family business. In 2024, I finally decided to turn curiosity into action. I began canvassing friends, family and acquaintances to uncover their real-world skincare experiences, then immersed myself in research on the latest actives and formulation science. With those insights, I brought my vision to life, and the result is Science & Roots—a brand born from a leap of faith, relentless curiosity, and a commitment to purposeful beauty.